The Ultimate Guide to Content Marketing Strategy
Have you Heard about this company- Hubspot?
The complete business of Hubspot runs on content marketing and its current valuation is $25 billion.
Title: The Content Marketing Strategy Masterclass: A-to-Z Guide
So I am going to break down some points that are best for content marketing not only for businesses but also for an individual.
Here are 5 Best Ways to do Content Marketing
Point 1: Choosing Right Medium for Your Message
You can do content marketing in multiple formats like:
- Video
- Article
- Blog post
- Newsletter
- Podcast
- Image
- Infographic
- Ebooks
- White Paper
- Case studies
- Social Media post
- Also meme
You can do content marketing above all but best to choose 1–2.
I recommend videos + Newsletter or Articles + Ebooks.
Note: Choose content format according to your goal.
After choosing content format you you need a content strategy.
Point 2: Content STRATEGY
After choosing the format now you need to decide multiple things like:
- Understanding your audience
- Long-term Content Strategy
- Content calendar
- Competitor analysis
- The goal of your content creation
- Approach for addressing buyer’s journey
All these things come in content strategy.
Content is a long-term game so don’t run an MLM scheme of 3 months or 6 months for short-term gain.
Do the research and create content but keep in mind the end goal of your content.
When you have a goal it is easy to create content daily plus you know where you putting your legs and what result you will get.
Without a strategy don’t start creating random stuff.
Your article on — Content Strategy
Point 3: Content Promotion and Paid Advertising
For most people this content marketing means organic but this is not true.
Under the content marketing umbrella paid ADS and content promotion also come.
If you are a business then PPC or sponsored content can amplify your reach but in starting try to go with organic.
Meme is also a great way to do content marketing, multiple agencies of meme marketing you can find on Google.
But always keep in mind your target specific audience for which you are creating content and while creating content keep them in mind.
Point 4: R.O.I
You need to measure your ROI for money and data.
See how much money you spend on content marketing and how much revenue is generated from it.
In E-commerce businesses when running Facebook ads they always keep their ROAS around 3-4 to remain profitable.
If you book loss by running a paid campaign instead or quitting or stopping using that AD platform make a new campaign and run it.
At the start of the campaign keep a small budget and if that content gets good engagement then increase the campaign budget.
Data is at the end of the day going to tell about your strength and weakness.
If you running a paid campaign then you get data fast but in organic it takes a minimum of 2–3 months to gather and analyze the data.
You can use Google Analytics or platform-integrated tools to see social engagement shares, engagement and conversion rate, impressions, website traffic, bounce rate, etc. to measure your ROI.
Data don’t lie, so trust data and take your next move according to what the data says.
Point 5: Content REPURPOSING
Content creation takes time and at the end of the day in every field, distribution wins the game.
So repurpose the same pieces of content in different formats like:
YouTube Videos -> Shorts -> Reels -> Pinterest Pins
Newsletter -> Blog Post/Article -> FAQ -> Thread -> Quora post -> LinkedIn post -> Tweets
By content repurposing your content lifespan also extends and reaches a wider audience plus by repurposing you promote your content on various channels and this helps you to win the content distribution game.
Conclusion
On social media, half the world's population wanders daily.
A person spends 2.4 hours daily on his screen.
Content marketing become important for businesses.
Content marketing is like a high return on low investment compared to any other marketing. In this digital age, it is not an optional choice it becomes necessary to have your content on the internet.
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