How to Write Headlines That Get ATTENTION, Even in a Noisy World: 7-Step
One headline has the power to change your life completely.
Can bring millions of impressions and thousands of followers with just a headline.
Just think you sit and write content by putting 6 hours and that is the best piece of content you have written so far. But no one reading why because you suck at headlines — a poor headline.
People don’t know what you write inside the post Your headline is like a book cover with you reading people going to judge and ignore your hard work just because of the headline/title.
People do the wrong thing they first write the complete content/body then they think What headline should I put in?
e.g. 60 minutes they write the body and 5 minutes for the headline whose headline is most important.
Quote in the copywriting world:
A great headline and mediocre copy will outperform excellent copy with a weak headline.
7 Headline Writing Tips to Help You Get More Clicks
Make your Headline a Real PROBLEM: 1 Tip
Which of these two will get more clicks:
e.g. 1: How to earn money?
e.g. 2: No experience? No problem! Here’s how to make money anyway.
I am very confident you were going to click on e.g. 2.
Why?
Because this headline addresses your real problem.
So how you can use these tips in your headline?
Simple, this type of headline is not going to be applicable to every type of content mostly educative, and “How to” content does very well on this headline — so use this.
If you teaching something and your content solving your audience's problem just use that problem in your headline.
People will resonate with your headline easily and result you get more clicks.
Don’t Leave your AUDIENCE Hanging: 2 Tip
Take the above example, which will get more clicks tell me
e.g. 1: How to earn money? {Target everyone, mass audience}
e.g. 2: How to make money without investment?{specific}
e.g. 2 going to more clicks even if it targets a very small size of the audience.
Why?
Because People want to see themselves in that headline.
In e.g.1 you will not find yourself but in e.g.2 you easily relate to yourself because of the NO INVESTMENT word.
Any person that doesn’t have money will go to click on this headline easily compared to Headline 1.
Use the headline like this so that people can see themselves in that headline (Headline = Mirror).
Create Curiosity, and URGENCY by using Numbers: 3 Tip
Number work on psychology level.
If somebody says How to write a headline in 7 ways you get curious to know those 7 steps and from one to seven steps you will scroll just because of curiosity because you use numbers in a headline.
Let’s see these 2 headlines and choose one that attracts your eyes.
e.g. 1: The ultimate guide to earn money.
e.g. 2: The 10 best ways to make money in 2023.
I know you chose e.g. 2 because of these number numbers.
Always use odd numbers in your headline because in the survey odd numbers get more clicks compared to even numbers.
If you ever read any headline or title of any post 99% chance you will see odd numbers.
Use the number in your headline because it works as salt.
Note: Don’t force it if it doesn’t fit
Why you not Doing CLICKBAIT in your Headlines: 4 Tip
Nicolas Cole says a very good line:
Clickbait is the only bad when you don’t deliver on your promise. As long as you keep your word to the reader, almost any headline is fair game.
So do clickbait but how?
You can say the same line in 2 different ways.
What I do is after writing my main headline 10 more headlines I write and most of the case Out of 10, one headline is found to be very good. And I use it as a headline.
Choose one headline:
e.g. 1: How to make money?
e.g. 2: How to make money without leaving your bed.
I know you chose the second Headline.
Why?
Because this is attention-grabbing and also a clickbait headline.
People know this is not true but they will click to know what is inside the content.
And believe me, even if you don’t talk about How to make money without leaving your bed if you say genuine, authentic with a large amount of knowledge trust me people not going to hate you.
So do click bait but don’t break anyone’s trust
CONFUSING Headline isn’t Going to Get Your Content Anywhere: 5 Tip
Just tell me there are 2 people standing in front of you John and Ram.
John feels very confused when he is talking but Ram's talking style is crystal clear and very concise.
I guarantee you will love talking to Ram instead of John just because of clarity.
Always make your headline clear people don’t like the oversmartness of a person.
People avoid confusing things, they think could be a scam.
Avoid confusing headlines or titles.
Choose one and let me know in the comment:
John: How to make money in 30 minutes or less.
Ram: The secret to making a million dollars.
Don’t forget to comment JOHN or RAM
People Have EMOTION and Your Headline: 6 Tip
In the copywriting world, sales drive through emotion but here you need to eyeballs, and attention of people, and for that, you need to use emotion in your headline.
Generally, 2 types of emotion do very well in headlines:
- Desire
- FOMO
You need to craft your headline in such a way that if any person reads your headline then their emotion also gets triggered.
How do I use emotion in my headline?
First I ask yourself what type of emotion your content has the power to trigger.
So that after clicking on content they don’t feel like a scam and second thing only 2 or 3 words are enough to hit human emotion like don’t miss- FOMO, Get rich- DESIRE.
How do you want the reader to FEEL about the topic? ask and insert that emotion in your headline.
I hope you get my point but I will not leave you without an example:
e.g. 1: How to make money from home.
e.g. 2: Don’t miss out on this amazing opportunity! To earn money in 2023 from home.
Which one do you choose to tell other people in the comment section?
This is my Technique CAPITAL one word: 7 Tip
If you see my articles you will notice in every headline you will get one CAPITAL word like this.
I always capitalize the words that are most important in that headline.
To grab people's attention in that word because there is power in that word.
One thing I also do except for connection words (will, and, is, etc) I make all other words the first letter in capital.
You can try you will get awesome results.
As a beginner, if you don’t know anything then copy your competitor what he is doing, by the time you become a competitor of your competitor.
Conclusion
Headline is important this is the only deciding factor that your content is going to form well or your hard work going to in garbage.
On average, 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest.
Try to give equal time if you give 1 hour to create content then try to give at least 30 minutes for creating attention-grabbing headlines.
It is like your hard work inside content but because of your smart work(headline) that hard work going to get compliments and respect.
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