Digital Marketing Course — Beginner to Advance at FREE [2023]

I writing this article keeping Ryan in mind.

Ryan is Noob!

Who doesn’t know anything about Digital Marketing?

He also doesn’t want to wander from one site to another, one video to another, course to course, he wants everything from beginner to advanced everything in one place.

One thing:

• Ryan doesn’t have time to complete
• Mostly he has 20–30-minute
• He wants everything in one place in a Structure way at FREE

For ease Ryan, I divided this course into 7 chapters and 35+ small chapters.

Because of this whenever Ryan gets time, start learning digital Marketing — No time boundation.

He also wants to know about career opportunities if he chooses the digital marketing field.

So as we’re starting from scratch, let’s start with the intro.

The Ultimate Guide to Digital Marketing: From Beginner to Advanced

Digital Marketing Basic to Advance

Introduction

What is Digital Marketing?

Any form of online marketing or all marketing that happen on electronic devices or the internet to promote product, or services or create brand awareness you can call it digital marketing.

Digital marketing is a broad umbrella and under this umbrella, so many tree comes:

• Website marketing
• Search Engine Optimization(SEO)
• Content Marketing
• Social Media Marketing(my favorite)
• Email Marketing
• Pay-Per-Click(PPC) Advertising
• Affiliate Marketing
• Influencer Marketing(TRENDING)
• Mobile Marketing
• Video Marketing
• Online Public Relation(PR)

People buy paid courses because they get everything in structure.

So I’m also going to teach everything in the chapter.

Because of chapters, you don’t get confused and this learning goes smoothly, efficiently, and most importantly in structure.

Chapter 1: Getting Started with Digital Marketing

Getting Started with Digital Marketing — Chapters

1.1 Understanding the Digital Land

⦿ The Evolution of Marketing:

In simpler terms, marketing is about understanding what people want and need, and then helping them to get it.

Marketing helps businesses to:

• Increase sales(most famous)
• Attract new customers
• Build brand awareness
• Create customer loyalty
• Differentiate themselves from the competition

Evolution of marketing in one image.

Evolution of marketing

Don’t memorize just for knowledge

In every decade you will notice some changes in marketing currently content and influencer marketing are trending.

⦿ Why do you need to go digital?

Rule is simple if mass audience gathers somewhere then a new form of marketing is born.

And ever since digital came more than half of human population daily wander on internet.

So as a marketer, you can’t miss this opportunity and because of this now it is compulsory to go digital/online.

Where there are people there is money just you need to find a way to make.

The importance of going digital will Increase efficiency, and productivity, improve customer service, reduce cost, and bring new opportunities, and new doors open — you get a global market with no boundaries.

Going digital is an ongoing process.

Setting Your Digital Marketing Goals

1.2 Setting Your Digital Marketing Goals

If you running any campaign or going to work for any business, before you start doing digital marketing you need to set your digital marketing goal of what you want, need, and desire.

To set a digital marketing goal you need to know 2 things:

1. SMART goal setting
2. Aligning goals with your business objectives

Without goal setting in marketing, business even in life you not going to achieve anything.

Goal shows you a clear path.

The trouble with not having a goal is that you can spend your life running up and down the field and never score — Bill Copeland

⦿ SMART goal-setting

S- Specific

M- Measurable

A- Achievable

R- Relevant

T- Time-bound

By going through this popular framework you can define your goal by just answering each S.M.A.R.T.

Business Goal

⦿ Aligning goals with your business objectives

If you want sales in your business it means your business objective is Generating Sales now with this objective you align your goals.

When your goals and business objectives are in sync, you create a focused and purposeful digital marketing strategy.

How to Align goals with your business objectives:

• Understand your business objectives
• Identify Key Performance Indicators(KPIs)
• Break Down Business Objectives
• Make Goals Specific and Measurable
• Ensure Goals are Achievable and Relevant
• Set Time-Bound Deadlines
• Align Digital Marketing Tactics
• Regularly Measure and Adjust
• Communicate and Collabarate

By checking all the above lists you will have a strategic roadmap that gives right direction to your marketing efforts.

Defining Your Target Audience

1.3 Defining Your Target Audience

Have you ever noticed why some company’s stories or ADS hit your mind and you feel connected or get emotional?

Because that ADS or marketing storyline resonates with you.

Any ADS if it is able to make a connection with you means that ADS achieved its goal, also that ADS is successful.

If you starting a marketing campaign but don’t have knowledge about your target audience then your effort, money, and campaign will fail miserably.

By defining your target audience you get a clear picture of where you need to focus, who your audience is, what problem currently they facing, and what solution you can provide them.

And in simple language, you will able to create more personalized ADS.

How to Define Your Target Audience?

2 ways:

1. Creating buyer persona
2. Understanding customer behavior

⦿ Creating Buyer Personas

Buyer persona in simple words your virtual/semi-fictional representations of your ideal customers.

e.g. John (your ideal customer represented by John to get a better understanding of the characteristics, behaviors, and preferences of the people you want to reach with your marketing effort).

How to create a Buyer Persona?

1. Collect data and Insightful
2. Segment your audience
3. Identify Pain points and goals
4. Create persona profiles
5. Add visuals
6. Use templates
7. Share and Socialize
8. Refine over time

If you are a business then you need to go through all the above points to create a buyer persona.

And if I want a quick buyer persona in 10 minutes for content or small campaign — Ask these 10 questions:

1. How old are they
2. What do they do all-day
3. What do they care about
4. What’s their financial situation
5. What problems and struggles facing in life right now
6. How do they spend their time
7. Demographic: location, Gender, Hobbies, Education, Profession
8. What they want to achieve in life — Goals
9. What motivates and stresses them out?
10. Are they decision markers or controlled by someone?

This is a very fun exercise — don’t miss it.

Your Task is to create a buyer persona for an E-commerce company that sells T-shirts.

Just take a pen and copy draw your John on it and start a conversation with John by throwing all these questions on it.

⦿ Understanding Customer Behaviour

When you read this line Customer Behaviour what comes to mind?

How a person(customer) behaves with your brand/product/service even with your AD campaign.

Here’s how to understand customer behaviors:

1. Data analysis
2. Segmentation
3. Customer journey mapping
4. Identify pain points and motivations
5. Social Listening
6. Customer surveys and feedback
7. Behavioral analytics tools
8. A/B Testing
9. Competitor analysis
10. Predictive analytics

Understanding customer behavior is a slow and ongoing process.

Data comes you analyze it and monitor it.

Then you get insights into how your audiences think, act, and engage with your brands or AD Campaign.

By knowing your customer behaviour you are avail to create more effective digital marketing campaigns and ultimately drive better results for your business or individual level.

If you know what not working then you will be able to create more targeted strategies.

Creating Your Digital Marketing Strategy

1.4 Creating Your Digital Marketing Strategy

Without a strategy, it is like a blind person aiming to shoot a bird in the darkness.

Setting goals is the first step in turning the invisible into the visible

So if you going to start any campaign even your social media you need to plan, a goal that help you to start, how to run, or whom to focus on, is getting the best result or not, and the ROI of your money- time - effort.

Note: Without any strategy don’t start any type of marketing you will get nothing.

By following these 2 points you can create a digital marketing strategy.

⦿ Planning Your Digital Marketing Journey

Planning your digital marketing journey involves developing a comprehensive strategy that outlines your goals, target audience, tactics, budget, and timeline.

A strategy helps you to find out if your effort going in the right direction or not.

Here are the key steps involved in planning your digital marketing journey:

1. Set Clear Objectives and Goals
2. Identify Your Target Audience
3. Choose the Right Digital Marketing Channels
4. Content Strategy
5. Budget Allocation
6. Content Calendar
7. Keyword Research(for SEO and PPC)
8. Marketing Automation and Tools
9. Conversion Optimization
10. Timeline and Milestones
11. Measurement and Analytics
12. Risk Assessment
13. Team and Resources
14. Testing and Iteration
15. Communication and Collaboration

All these 15 points help you plan your digital marketing journey.

You need to regularly review your strategy and if anything going off track make adjustments as needed to stay competitive and achieve your goal in the digital landscape.

Are you thinking why do I do all this work? (next point)

⦿ The Role of Strategy in Success

Just by defining your target audience, you do not have a good strategy.

A well-crafted digital marketing strategy serves as a roadmap that guides your actions, ensures alignment with your goals, and maximizes your chances of achieving the desired results.

How strategy is essential to success:

1. Focus and Direction
2. Alignment with business goals
3. Target audience definition
4. Resource allocation
5. Consistency and Cohesion
6. Adaptation to Market changes
7. Measurable goals and KPIs
8. Competitive advantage
9. Risk Mitigation
10. Long-term sustainability
11. Measurement and Improvement
12. Resource efficiency

Summarize:

A well-crafted digital marketing strategy is the foundation upon which successful marketing campaigns are built.

It provides structure, purpose, and a clear path for reaching your target audience and achieving your business objectives.

Without a strategic approach, digital marketing efforts can become disjointed, unfocused, and less effective in delivering the desired outcomes.

Dont give up,

Obstacles can be overcome through strategy and learning. — Hidetaka Miyazaki

Getting Started with Digital Marketing [COMPLETED]

Chapter 2: Building Your Online Presence

Building Your Online Presence

2.1 Website Development

Why it is important to create a website?

In online world, even if you have a million followers but website is still important.

Website is the main gate of your online presence even if your social media account has millions of followers.

In simple words, people trust any business or individual if it has a website.

I have 2 websites one for my portfolio and a second for my agency.

⦿ The Basics of Website Creation

Creating a website involves a few steps:

1. Define your purpose and goals
2. Choose a Domain name
3. Select a hosting provider
4. Design your website
5. Create content
6. Plan Navigation and Structure
7. Responsive Design
8. SEO Optimisation
9. Add Functionality
10. Testing and Quality Assurance
11. Security Measure
12. Optimize for speed
13. Launch your website(most important)
14. Post-Launch Tasks
15. Promote Your Website
16. Analytics and Tracking

If you using any CMS such as WordPress then you don’t need to worry about all the above stuff you just need to Buy Hosting -> Domain -> Set up your website -> Launch.

I myself too built 3 websites on WordPress.

I know you must be scared but believe me in the beginning everything looked like a giant mountain but with time it became easy.

Note: Don’t run behind in creating a perfect website, JUST create and launch because by the time you need to update, change, and evolve every time.

Choosing the Right Domain and Hosting

⦿ Choosing the Right Domain and Hosting

Domain —

Have you heard about Chess.com?

This whole company won the battle of chess because of its domain name.

Anybody on the internet is searching chess then this website ranks on №1 and results now dominating the chess market with a $600 million valuation.

Domain name is important but always look for these 3 points if you buying a domain:

1. Your targeted word or what you are buying for always include in domain e.g. I want a car insurance domain best is carinsurance.com or car/insurance word be in your domain name.
2. .Com is like father so best practice is always to buy a .com domain you get worldwide access .in domain rank in India, .uk will in UK but .com is like rank anywhere.
3. Avoid any existing brand’s name or copyright name because as you grow your business you will have to run around the law/courts.

For formality, this list looks like this:

• Select a Relevant and Memorable Domain Name
• Avoid copywriting and trademark issues
• Choose the right domain extension
• Consider future scalability
• Check for availability
• Register your domain

Hosting—

Just keep one thing in mind — performance and scalability of that hosting(less time to load your website).

Choosing the right hosting:

1️⃣ Determine your hosting needs like:

• Traffic volume — Will your site have high traffic or relatively low?
• Website type— Is it a simple blog, an e-commerce site, or a complex web application?
• Technical expertise — Are you comfortable with server management, or do you prefer a fully managed hosting solution?
• Budget — What is your hosting budget?

2️⃣ Types of Hosting:

• Shared Hosting: Affordable but shares server resources with other websites. (not recommend)
• VPS (Virtual Private Server) Hosting: Offers more dedicated resources and control than shared hosting. (for personal or small traffic goods)
• Dedicated Hosting: Provides an entire server for your website, offering maximum performance and customization. (e-commerce or big)
• Cloud Hosting: Scalable and flexible hosting that uses cloud infrastructure. (expensive)
• Managed WordPress Hosting: Optimized specifically for WordPress websites, offering speed and security features. (best for WordPress site)

3️⃣ You don’t need to worry about all these stuff Data Backup and Recovery, Reviews and Recommendations, Technical Support, and Security Features every hosting provider gives.

4️⃣ Reliability, Uptime, Scalability, and Performance are important.

So please check before buying, I recommend going with Hostiner or Godaddy because they are big names in market, they have a reputation in market and they meet all above criteria.

5️⃣ Budget is a big concern.

I recommend if you running a small or medium-sized traffic website then Hostinger give you best service at a cheap price and if you serving big traffic go with AWS cloud.

I know all this stuff is new for you but believe me tomorrow it will be old and you will respect yourself because you don’t think to quit.

Choosing the right domain and hosting is a foundational step in website development.

Take the time to assess your needs, compare hosting providers, and make an informed decision that aligns with your website’s goals and future growth.

Search Engine Optimization(SEO)

2.2 Search Engine Optimization(SEO)

I have written a dedicated article on it so I don’t want to waste your time.

But I don’t want to leave you blank on SEO.

In simple word, SEO help search engines like Google, Yahoo, and Bing to get an idea about your content and decide whether your content deserves the first page or rank 1 or not.

People print millions of dollars because of this SEO.

⦿ On-page and off-page SEO

SEO is mainly 2 types:

1. On-Page SEO
2. Off-Page SEO

1. On-Page SEO — Optimization of elements and content on your website itself.

Some elements of On-page SEO:

• Keyword research
• Content Optimization
• Meta stages
• URL Structure
• Image Optimization
• Internal Linking
• Mobile-Friendly Design
• Page Load Speed
• Schema Markup

2. Off-Page SEO — Activities that occur outside of your website but impact its Search engine ranking.

Some elements of Off-Page SEO:

• Link Building
• Social Signals
• Online Reputation Management
• Guest Blogging
• Local SEO
• Brand mentions- When other websites mention your brands
• Social media marketing- to promote your content leads to more backlinks, and social signals which can improve search engine ranking.

If SEO is confusing for you then in one line — Always write content that helps your reader, provides value, and a good experience.

Get your Article — SEO in detail

Keyword research

⦿ Keyword Research and Optimization

Keyword research and optimization is the first step of on-page SEO.

Here you identify relevant keywords and strategically use them in your content to attract organic traffic.

How to do keyword research:

1. Identify relevant keywords
2. Use keyword research tools
3. Analyze competitors
4. Long-Tail keyword(best if your DA-PA is low)
5. Evaluate search Intent
6. Group Keywords
7. Prioritize Keywords

By these 7 steps, you can do a keyword Search but how to optimize a keyword?

7-Step Process for Keyword Optimization:

1. Strategic placement of title stages, Header tags, Meta description, and URL.
2. Use synonyms and variations
3. Quality and relevance
4. User experience
5. Mobile optimization(very important)
6. Regularly update content
7. Monitor performance(for improving)

If you are an individual then you won’t be able to do it all the first time.

It is an ongoing process.

After publishing a website/article every week or daily you need to do some updates/changes to improve your content SEO to get a better search engine practice.

Note: If you take one week to do all SEO then don’t hope it will rank tomorrow night. So publish your content, don’t run behind perfection, and by the time improve your SEO.

Don’t sit for perfect SEO-optimized content.

Content Marketing

2.3 Content Marketing

Content marketing in simple word creates valuable, educative, informative even entertaining content that in any way teach or entertain audience come under content marketing.

Content marketing demands consistent content to attract and retain a clearly defined audience.

In this decade content marketing is booming and even any small business can make tons of million-dollar through content marketing.

⦿ Crafting Valuable Content

Creating value is the heart of content marketing.

Always keep one thought in mind while creating content ASK yourself — is this content worth reading or watching?

Is content standing on the purpose for which I am making it?

In simple words- give value in the form of entertainment/education/information whatever.

Just deliver value.

How to craft valuable content?

1. Understand your audience(most importantly)
2. Provide value quickly(people have a lot of options)
3. Cater to different learning styles (podcast, video, etc.)
4. Use data and statistics to get people’s trust
5. Research and plan
6. Provide useful information
7. Be original and unique
8. Engaging and well-written
9. Visual appeal
10. SEO Optimization
11. Solve problems
12. Tell stories
13. Promote engagement
14. Maintain Consistency
15. Measure and Iterate

😮‍💨 These 15 steps help you to create content that people love.

By creating valuable content you also build trust and foster long-term relationships with your audience.

It should align with your brand’s mission and values while genuinely addressing the needs of your customers and prospects.

By consistently delivering value through your content, you can establish your authority, attract a loyal following, and achieve your content marketing objectives.

⦿ Content Distribution Strategies

Creating valuable content is only half of the battle you also need to ensure that your content reaches and resonates with your target audience.

If you don’t work on distribution you actually creating content and dumping it in your toilet.

Effective content distribution involves getting your content in front of the right people at the right time and through the right channels.

Here are some content distribution strategies to consider:

1️⃣ Owned Media Distribution(create a image and include website/blog etc)

2️⃣ Earned Media Distribution

3️⃣ Paid Media Distribution

4️⃣ Social Media Distribution

5️⃣ Email Distribution

6️⃣ Collaboration with other businesses or organizations

7️⃣ Podcasting and Webinars

8️⃣ Content Repurposing(my favorite)

9️⃣ Search Engine Optimization(SEO)

Always keep in mind that not all content distribution strategies will work equally, well for every piece of content or every audience.

It’s essential to monitor the performance of your content and adjust your distribution strategies based on data and feedback.

Goal is to continually refine your approach to ensure that your valuable content reaches and engages the right audience effectively.

In the past, today, and in the future too, only the one who has distribution will win the battle of your field.

Social Media Marketing

2.4 Social Media Marketing

What is Social Media Marketing?

Nothing but the use of social media platforms to connect with your target audience by creating or sharing valuable content, engaging with your followers, and paid ads, running social media ads also comes under social media marketing.

More about it will discussed in Chapter 3.

Benefits of social media marketing:

• Reach a large audience
• Global market open for you
• Targetting your audience is easy in paid ads
• Build relationship(my favorite)
• Drive traffic for sales or to your website
• Compared to offline billboard marketing in social media measuring result-tracking performance is very easy.

⦿ Leveraging Different Social Media Platforms

Each platform has its unique audience, features, and best practices.

YouTube is known for sharing videos that mostly cover all aspects of life.

On LinkedIn, you can’t be going to publish a movie trailer because its audience is different.

To effectively reach and engage your target audience, you should tailor your approach to the specific platforms you choose to use.

Here’s a breakdown of how to leverage various social media platforms for your marketing efforts:

Understand Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, TikTok in Infographic:

1. Facebook:

Facebook

2. Instagram:

Instagram

3. Twitter:

Twitter

4. LinkedIn:

LinkedIn

5. Pinterest:

Pinterest

6. YouTube:

YouTube

7. TikTok:

TikTok

8. Snapchat:

Snapchat

To leverage any social media platform always first decide your goals, your target audience, and budget and then choose one that aligns with your needs.

Some platforms can give you better results some not.

Strategies for Social Engagement

⦿ Strategies for Social Engagement

When you start your social media marketing and your goal is long-term then you need a strategy for social engagement.

It involves interacting with your audience, building relationships, and fostering a sense of community around your brand.

My rule is always to focus on your first 1000 customers/followers give them best experience, work on satisfaction, and loyalty, and fulfill your commitment.

These 1000 going to do your word-of-mouth marketing and with the help of compounding by the time you will amazed to see I getting all the results.

Strategies for social engagement:

1. Active listening: See what your audience saying
2. Respond promptly: Reply to comments and messages quickly.
3. Personalization: People love it if somebody addresses them with a name.
4. Be authentic: At the end of the day, authenticity builds trust, and trust leads to brand.
5. Encourage User-Generated Content(UGC): Encourage your audience to create and share content related to your brand.
6. Use Engaging Content: Share content that sparks conversations and invites responses.
7. Be humorous and Relatable: Appropriate humor and relatable content can humanize your brand and make it more approachable.
8. Create Contests and Giveaways: By this, you can get more virality and buzz between people.
9. Acknowledge Feedback and Criticism: Don’t shy away from negative feedback or criticism, respond to it. Here you will get loyal followers.
10. Host Q&A Session: Address questions and concerns from your audience. This allows for direct and real-time interaction.

Build Community, not Followers

You just need to involve people in your brand/content.

Note: Always focus on building your tribe, and community. Your this army actually going to fight battle for you on the ground.

Building Your Online Presence [COMPLETED]

Chapter 3: Paid Advertising and PPC

Paid Advertising and PPC

If you ever scroll through Instagram reels AD pop-ups on your screen or while watching YouTube videos you get an ad break of a minimum of 4 seconds.

All these come under paid advertising means people who want sales or attention run ads, pay to the platform For YouTube they pay to Google, and for Instagram, they pay to Meta.

And they create a campaign and run on these platforms by giving some amount of money.

In simple words paying money to displayed ads.

Introduction to Paid Advertising

3.1 Introduction to Paid Advertising

One thought comes to your mind when I can grow my social media account by posting content without paying money, I can grow or drive sales organically.

What is the need for paid advertising?

⦿ Paid vs. Organic traffic(make this paid and organic in one image except paid vs organic)

Paid Advertising — in Infographic

Paid Advertising

Paid Advertising

Organic Traffic — in Infographic

Organic Traffic

Organic Traffic

Paid vs. Organic Traffic:

Cost — Paid traffic involves direct costs per click or impression, while organic traffic is acquired without direct payment.

Speed — Paid advertising delivers immediate results, while organic traffic requires time to build up through content creation and SEO efforts.

Control — Paid advertising provides precise control over targeting and ad placement, whereas organic traffic is influenced by search engine algorithms and user behavior.

Sustainability — Organic traffic can be sustainable over the long term, whereas paid traffic stops when you stop paying for ads.

Credibility — Organic traffic is often perceived as more credible, as users trust high-ranking organic search results.

As a digital market, you need both traffic organic and paid, sometimes clients also say directly what type of advertisement they need.

In short, if you want digital marketing results quickly Paid advertisement is best.

And if you want to play a long-term game, you want to establish a name in the market then organic is best.

And better is to use both according to your goal and don’t hate one and love another.

Both are important and when you start working in digital marketing both types of demand will come, so you need to be aware of both.

Role of Paid Ads in Digital Marketing

⦿ Role of Paid Ads in Digital Marketing

Some data for you:

• In 2022 global digital marketing market size was estimated around USD 321 billion.
• Growth of this field annually is 13.1% CAGR.
• By 2028 digital marketing industry market value will be USD 672 Billion.
• In India around ₹539 billion by the year 2024.
• Global Spending on ADS is around $674 billion every year.

Now you must know the role of paid ads in digital marketing.

Paid ads play a crucial role in driving targeted traffic, increasing brand visibility, and achieving specific objectives.

Here are some key aspects of the role of paid ads in digital marketing:

1. Instant Visibility and Traffic
2. Audience targeting
3. Customization and creativity
4. Measurable Result
5. Adaptive campaign
6. Complementing organic effort
7. Retargeting and remarketing
8. Budget control
9. Diverse advertising channels
10. Competitive advantage
11. Testing and experimentation

In summary, paid advertising is an integral part of digital marketing because it offers speed, precision, measurability, and customization.

Effective paid advertising campaigns require a deep understanding of the target audience, thorough planning, continuous monitoring, and optimization to deliver a strong return on investment (ROI).

If you want to become a digital marketer 90% of cases you will work in paid ads/campaigns.

Google ADS

3.2 Google ADS

Google ADS has a market share of 22.96% in the advertising market.

So it is important to learn about Google ads you can it is an industry leader in paid ads.

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.

It can place ads in the results of search engines like Google Search, mobile apps, videos, and non-search websites.

Google Ads is a pay-per-click (PPC) advertising platform, which means that advertisers only pay when someone clicks on their ad.

This makes it a very cost-effective way to reach potential customers, as businesses are only paying for people who are already interested in what they have to offer.

PPC is really powerful and because of this google ads have so much popularity.

⦿ Creating and Optimizing Google Ads Campaigns

Creating and optimizing Google Ads campaigns is a multi-step process that involves careful planning, execution, and ongoing refinement to achieve your advertising goals efficiently.

Step-by-step guide on how to create and optimize Google Ads campaigns in 20 steps:

1. Define Your Advertising Goals:

Clearly define your objectives, whether it’s increasing website traffic, generating leads, driving online sales, or promoting brand awareness. Setting specific, measurable goals is crucial for campaign success.

2. Keyword Research:

Conduct thorough keyword research to identify the most relevant and high-performing keywords related to your products or services.

Use tools like Google Keyword Planner to discover keywords with substantial search volume and low competition.

3. Campaign Structure:

Organize your campaigns into logical groups, known as ad groups.

Each campaign should have a specific theme or focus, and each ad group should contain a set of closely related keywords.

This structure helps you create highly targeted ad copy and landing pages.

4. Ad Copywriting:

Craft compelling ad copy for your ads.

Your ad headlines and descriptions should be clear, relevant to the keywords, and include a strong call to action (CTA).

Highlight unique selling points and benefits to entice clicks.

5. Landing Page Optimization:

Ensure that the landing pages you link to in your ads are relevant to the keywords and ad copy.

Optimize these pages for user experience and conversions.

Fast loading times, clear content, and easy navigation are essential.

6. Ad Extensions:

Utilize ad extensions to provide additional information to users and make your ads more attractive.

Common ad extensions include site links, callout extensions, and structured snippets.

7. Bid Strategy:

Choose an appropriate bid strategy based on your campaign goals.

Options include manual CPC (cost per click), automated bidding, target CPA (cost per acquisition), and target ROAS (return on ad spend).

Monitor and adjust your bids regularly to optimize performance.

8. Budget Allocation:

Set daily and campaign-level budgets that align with your advertising goals and overall budget.

Monitor your spending to avoid overspending or exhausting your budget too quickly.

9. Geographic Targeting:

Define your target locations to ensure your ads are shown to the right audience.

You can target specific countries, regions, cities, or even radius-based targeting around physical locations.

10. Ad Scheduling:

Choose when your ads should be displayed.

Schedule your ads to run during hours when your target audience is most active.

Consider dayparting and adjust your bidding strategy accordingly.

11. Conversion Tracking:

Implement conversion tracking to measure the success of your campaigns accurately.

Set up conversion goals for actions like form submissions, purchases, or phone calls.

12. A/B Testing:

Conduct A/B tests on different ad variations, including headlines, descriptions, and landing page elements.

Test one element at a time to determine which changes lead to improved performance.

13. Negative Keywords:

Add negative keywords to your campaigns to prevent your ads from showing for irrelevant or low-quality search queries.

Regularly review and update your negative keyword lists.

14. Quality Score Improvement:

Focus on improving your ad’s Quality Score by optimizing ad relevance, click-through rate (CTR), and landing page experience.

Higher Quality Scores can lead to lower costs and better ad placements.

15. Ad Monitoring and Optimization:

Regularly monitor your campaign performance metrics, including CTR, conversion rate, click-through conversions, and return on ad spend (ROAS).

Make data-driven adjustments to optimize your campaigns.

16. Ad Testing and Iteration:

Continuously test and iterate your ad creatives, keywords, and targeting options.

Explore new ad formats and features offered by Google Ads to stay competitive.

17. Competitor Analysis:

Keep an eye on your competitors’ strategies and ad copy.

Learn from their successes and adapt your campaigns accordingly.

18. Ad Position and Bid Adjustments:

Adjust your bids to achieve the desired ad position.

Keep in mind that top positions may come at a higher cost, so balance your objectives with your budget.

19. Ongoing Refinement:

Google Ads campaigns should be dynamic and responsive to changes in the market and user behavior.

Regularly review and refine your campaigns to maximize their effectiveness.

20. Analytics Integration:

Integrate Google Ads with Google Analytics to gain deeper insights into user behavior and campaign performance.

This integration can provide valuable data for optimization.

I am really honest with you.

With these 20 points now you have a basic idea of how and what to do but until you don’t practice on the actual Google ADS platform work you not going to learn too much.

One exercise for you:

If you are from India or outside India go to any local small business near you.

Pitch your service says — I will run Google ads for your business for $10 or Rs. 500 without any charge you just need to give the budget of the campaign and I will do everything for you free of cost.

Try to pitch — Gym, Restaurants.

From this, you get practical knowledge without investing any money. Also, you can add this project to your portfolio.

And if you aren’t able to deliver your promise then you don’t need to worry because you charge a small amount and your small business doesn’t care about it.

On digital marketing take practical knowledge as much as possible and include your every action/work in your portfolio/on Linkedin.

Budgeting and Bidding Strategies

⦿ Budgeting and Bidding Strategies

This is the last stage of Google ads after creating, optimizing, goal setting, and targeting an audience of the campaigns you going to decide how much money you going to invest wisely to get better ROI on your investment.

Budgeting Strategies:

Budgeting in Google Ads refers to how you allocate your daily or monthly budget to campaigns.

It’s essential to manage your budget effectively to ensure that your ads run throughout the day or month while staying within your financial limits.

Here are some budgeting strategies:

► Daily Budget:

Your daily budget is the maximum amount you’re willing to spend on a campaign in a single day. Google Ads will not exceed this amount, ensuring you have control over your daily spending.

► Shared Budget:

A shared budget allows you to allocate a single budget to multiple campaigns within your account.

Google Ads will distribute the budget among these campaigns based on their performance and priority.

► Monthly Budget:

While Google Ads operates on a daily budget, you can calculate a monthly budget by multiplying your daily budget by the average number of days in a month (approximately 30.4).

This helps you plan your spending for an entire month.

► Accelerated vs. Standard Delivery:

You can choose between accelerated and standard delivery for your daily budget.

Accelerated delivery shows your ads as quickly as possible until your budget is exhausted, while standard delivery spreads ad impressions evenly throughout the day.

► Campaign-Specific Budgets:

Assign specific budgets to individual campaigns based on their importance and objectives.

High-priority campaigns may receive larger budgets, while lower-priority ones may have smaller budgets.

Bidding Strategies:

Bidding strategies in Google Ads determine how much you’re willing to pay for ad clicks or conversions.

These strategies help you optimize your ad spend and achieve your campaign objectives.

Common bidding strategies:

Manual CPC (Cost Per Click):

With manual CPC bidding, you set the maximum amount you’re willing to pay for a click on your ad.

This strategy provides full control over individual keyword bids and allows for adjustments based on performance data.

Enhanced CPC:

Enhanced CPC adjusts your manual CPC bids in real time to maximize conversions.

Google Ads uses historical data to determine when to increase or decrease bids for better conversion rates.

Target CPA (Cost Per Acquisition):

Target CPA bidding lets you set a specific target cost per acquisition, such as a lead or sale.

Google Ads automatically adjusts bids to achieve this target while maximizing conversions.

Target ROAS (Return on Ad Spend):

Target ROAS bidding allows you to set a specific target for your return on ad spend.

Google Ads adjusts your bids to achieve this target while maximizing revenue or ROI.

Maximize Clicks:

This strategy aims to get as many clicks as possible within your budget.

Google Ads automatically sets bids to maximize click volume without considering conversion goals.

Maximize Conversions:

Maximize Conversions bidding aims to get the most conversions within your budget.

Google Ads automatically adjusts bids based on historical conversion data.

Target Impression Share:

With this strategy, you set a target impression share percentage, and Google Ads adjusts bids to help your ads appear in the specified share of eligible ad auctions, increasing brand visibility.

Manual CPM (Cost Per Mille):

For display campaigns, you set manual CPM bids to specify how much you’re willing to pay for 1,000 impressions, suitable for campaigns focused on increasing brand exposure.

Portfolio Bidding (eCPC, eCPA, etc.):

Portfolio bidding strategies enable you to manage multiple campaigns with a single target, such as a target cost per click or target cost per acquisition.

Google Ads optimizes bids across the portfolio to meet the target.

Custom Bidding Rules:

You can create custom bidding rules and automation based on specific performance criteria, allowing for more granular control and optimization.

During bidding Quality scores matter a lot.

Quality score scale 1 to 10.

Quality score — How closely your AD relates to what a person searched for.

If your Quality score is 9 and the second person’s quality score is 5 and both people bidding to rank on the same category same topic because your quality score is high you have to pay less money to rank.

If your quality score is high you will win the bid by paying less amount of money.

Note: In starting of your career choose only one AD platform Google or Meta and learn it, don’t try to keep your leg in 2 boats.

In the future try to explore both but in start see both platforms and choose one to continue.

Regular monitoring and adjustment of budgets and bids are essential to achieve optimal results.

Additionally, experimenting with different bidding strategies can help you find the one that aligns best with your goals.

Social Media Advertitsing

3.3 Social Media Advertitsing

After reading 3.2 Google Ads chapter you now get confused about the difference between Social media advertising and Google ads.

Social media advertising vs. Google Ads

YouTube ads are a type of Google Ads.

Which platform is right for you?

The best platform for your business will depend on your specific marketing goals.

If you are looking to build brand awareness and connect with your target audience, social media advertising is a good option.

If you are looking to drive traffic to your website and generate leads and sales, Google Ads is a good option.

So now let’s change the topic let’s dive into social media advertising

⦿ Facebook ADS, Instagram Ads, and more

Each platform offers unique ad formats and targeting options.

learn with awesome INFORGRAPHIC.

1. Facebook Ads:

Facebook Ads

2. Instagram Ads:

Instagram Ads

3. Twitter Ads:

Twitter Ads

4. LinkedIn Ads:

LinkedIn Ads

5. Pinterest Ads:

Pinterest Ads

6. Snapchat Ads:

Snapchat Ads

7. TikTok Ads:

TikTok Ads

So many beginner digital marketers have a fixed mindset that they only use YouTube or Facebook to run their campaigns but don’t do this.

Each of these social media advertising platforms has its unique strengths and audience demographics

The choice of platform and ad format depends on your target audience, campaign goals, and the type of content you want to promote.

Effective social media advertising involves understanding your audience and crafting compelling ad creatives that resonate with them.

Targeting and AD Formats

⦿ Targeting and AD Formats

After choosing a platform for your campaign now your mind going into trouble because here you actually going to put your all strategy thoughts and your hard work into action through crafting your campaign.

Here are some common targeting options and ad formats available on every social media advertising platform:

Targeting Options:

1. Demographics — Gender, Age, Education level, Marital status, and household income.
2. Geographic location
3. Interests and Behaviors
4. Custom Audiences
5. Lookalike Audiences
6. Psychographic Targeting
7. Device and Technology
8. Remarketing/Retargeting
9. Dayparting and Scheduling

AD format:

1. Images Ads
2. Video Ads
3. Carousel Ads
4. Slideshow Ads
5. Story Ads
6. Collection Ads
7. Lead Generation Ads
8. Augmented Reality(AR) Ads
9. Canvas Ads
10. Playable Ads
11. Instant Experience(Formerly Canvas)
12. Dynamic Ads

You can’t randomly choose what comes to your mind.

The choice of targeting options and ad formats should align with your campaign goals and the preferences of your target audience.

Effective social media advertising involves thorough planning, creative ad design, and continuous optimization to maximize engagement and ROI.

As a digital marketer turn off your heart and On your brain and choose everything that aligns with your goals and helps to achieve.

3.4 Display Advertising

For your ease Display advertising is a type of online advertising that uses visual elements like images, videos, and animations to promote products or services.

Under display advertising, there are a variety of ad formats that come to like.

• Banner ads
• Image ads
• Video ads
• Rich media ads — interactive ads that include features like animation, video, and sound
• Native advertising — Designed to blend with surrounding content.

Banner ads are like beginner-friendly ads I say because by using Canva you can create banner ads and start promoting.

As you grow in this field you will introduce another format of ads also but having basic knowledge is good about display ads.

Examples of display advertising campaigns:

A clothing company might use banner ads to promote its new line of summer dresses.

A travel company might use image ads to promote their latest vacation packages.

A software company might use video ads to demo their new product.

A restaurant might use native advertising to promote its new lunch menu on a food review website.

So we only going to cover banner ads.

⦿ Banner ADS and remarketing

► Banner Ads:

Banner ads are graphical advertisements displayed on websites, typically in the form of rectangular images or animations.

They can vary in size, but common banner ad sizes include leaderboard (728x90 pixels), medium rectangle (300x250 pixels), and skyscraper (160x600 pixels), among others.

Key features of banner ads:

Visual Elements: Banner ads are highly visual and often incorporate images, graphics, text, and sometimes animations.

Clickable: Users can click on a banner ad to be directed to the advertiser’s website or a specific landing page.

Placement: Banner ads are placed strategically on websites to capture the attention of visitors. They can appear at the top, sides, or within the content of a webpage.

Call-to-Action (CTA): Banner ads typically include a CTA button or text to encourage users to take a specific action, such as “Learn More” or “Shop Now.”

Tracking: Advertisers use tracking and analytics tools to measure the performance of banner ads, including click-through rates (CTR), impressions, and conversion rates.

Banner ads can be an effective way to increase brand visibility, drive traffic to a website, and generate leads or sales. However, their success depends on factors such as ad design, targeting, and placement.

► Remarketing (or Retargeting):

Remarketing is a digital marketing strategy that focuses on re-engaging users who have previously visited a website or interacted with a brand but didn’t complete a desired action, such as making a purchase or filling out a contact form.

Remarketing aims to bring these users back to the website and encourage them to take the desired action.

Here’s how remarketing works:

When a user visits a website, a small piece of code (known as a pixel or tracking tag) is placed in their browser.

This code allows the website owner to track the user’s online behavior, such as the pages they viewed and the products they looked at.

If the user leaves the website without completing the desired action, they are added to a remarketing list.

Advertisers can then create targeted display ads specifically for users on their remarketing lists.

These display ads are shown to the user as they browse other websites, apps, or social media platforms within the advertising network.

The goal is to remind the user of the brand or product and entice them to return to the website and complete the desired action.

Remarketing can be highly effective because it targets users who have already shown interest in a product or service, making them more likely to convert.

In summary, banner ads are a common form of display advertising that uses visual elements to promote products or services.

Remarketing is a targeted advertising strategy that re-engages users who have previously interacted with a website or brand, increasing the likelihood of conversion.

Both strategies can be valuable components of a digital marketing campaign.

⦿ Measuring Display AD Success

If you take any step or action you will decide whether it is a good decision or not, you succeed or fail by measuring your goal.

Before taking action and after taking action is that result meeting your goal or not?

But when you run an ad campaign by using display ads how are you going to measure whether it succeeds or not — by these 10 points, learn with infographic?

Measuring Display AD Success

Measuring Display AD Success

Always keep in mind if you are really serious about digital marketing then always keep an eye on new upcoming formats or ad units.

Like Google’s new ad unit SlideShow Ads.

With a new ad format or ad unit you will get better ROI because it is new people going to interact more and also for that platform is a new experiment so with a low budget you can generate much better results compared to old formats.

Paid Advertising and PPC [COMPLETED]

Chapter 4: Email Marketing

Email Marketing

Whenever you open Gmail you may notice one thing — you get an unknown email or if you log in with your email ID in any XYZ website/app that website sends an email to you.

This thing we say is Email marketing.

Email marketing is a type of marketing that uses email to send messages to people who have subscribed to a company’s email list.

This type of marketing can be used to promote products and services, share news and updates, and build relationships with customers.

Email marketing is important because it is a direct and effective way to reach your target audience.

You can use email marketing to send personalized messages to your subscribers, and you can track the results of your campaigns to see what’s working and what’s not.

But are you thinking about how to get all people’s email lists, how I send those emails in bulk, and how to design that email?

I have answers to your every question let’s dive into Building an email list.

Building an Email List

4.1 Building an Email List

In email marketing building an email list is the first and most important thing.

An email list allows you to stay in touch with your customers and prospects, and it’s a great way to promote your products or services.

There are many different ways to build an email list, but some of the most effective strategies are below:

⦿ Strategies for Email List Building — 17 Ways

► Create Compelling Content:

Produce high-quality content that provides value to your target audience.

This could include blog posts, ebooks, whitepapers, videos, or webinars. Offer this content in exchange for email subscriptions.

► Opt-In Forms on Your Website:

Place opt-in forms strategically on your website, such as in the header, footer, or as pop-ups. Ensure that these forms are visually appealing and easy to use.

► Landing Pages:

Design dedicated landing pages for specific offers or content. Use concise and persuasive copy to encourage visitors to subscribe to your email list.

► Content Upgrades:

Offer content upgrades within your blog posts. For example, if you have a blog post on “10 Tips for Productivity,” offer a downloadable PDF version of the tips in exchange for an email subscription.

► Exit-Intent Pop-Ups:

Implement exit-intent pop-ups that appear when a user is about to leave your website. Offer an incentive, such as a discount or a downloadable resource, to encourage sign-ups.

► Contests and Giveaways:

Host contests or giveaways on social media or your website. Require participants to enter with their email addresses for a chance to win a prize.

► Referral Programs:

Create referral programs that reward existing subscribers for referring new subscribers. Incentives could include discounts, exclusive content, or other perks.

► Webinars and Events:

Host webinars, workshops, or online events and require attendees to register with their email addresses. These events can also serve as opportunities to showcase your expertise.

► Social Media Promotion:

Promote your email sign-up on your social media profiles and posts. Use compelling copy and visuals to encourage followers to subscribe.

► Email Signature Links:

Include a link to your email sign-up form in your email signature. This can be an effective way to capture leads from your email communications.

► Guest Blogging:

Contribute guest posts to reputable websites within your industry. Include a bio with a link to your email sign-up form to capture readers interested in your content.

► Cross-Promotions:

Partner with complementary businesses or influencers in your niche for co-promotions. Share each other’s content and promote your email lists to each other’s audiences.

► Content Teasers:

Provide a sneak peek or teaser of your premium content, and then prompt users to subscribe to access the full content.

► Segmentation and Personalization:

Promise subscribers tailored content and offers based on their interests and preferences. This encourages sign-ups as people want content that suits their needs.

► Social Proof:

Display social proof, such as the number of subscribers or testimonials, to build trust and credibility. People are more likely to subscribe if they see that others have benefited from your emails.

► Mobile Optimization:

Ensure that your email sign-up forms and landing pages are mobile-friendly, as many users access websites and emails on mobile devices.

► Compliance and Transparency:

Clearly communicate how often subscribers will receive emails and what type of content they can expect. Ensure compliance with data privacy regulations, such as GDPR or CAN-SPAM.

► A/B Testing:

Continuously test different opt-in form designs, copy, and incentives to see which ones perform best in terms of conversion rates.

► Feedback and Surveys:

Use email surveys or feedback forms to engage with your audience and gather email addresses for future communications.

One thing this is time time-consuming process and building a quality email list takes time and effort.

Focus on providing value to your subscribers and respecting their preferences, and you’ll build a list of engaged and interested individuals who are more likely to convert and become loyal customers.

How do I build my 400-people email list?

As a beginner, you can do but for email marketing in bulk, you need to follow the above.

By using Hunter.io and Snov.io if I need the Writer’s email ID then I search for it on LinkedIn and by using tools I extract those email IDs and paste them into Google Sheets.

Also in the contact form or in the About section, you can find people’s email id easily.

And through instantly.ai or Mailchimp, you can start sending emails to a large audience.

Rule and Regulations for Email Marketing

⦿ Compliance with Email Regulations

It is important to ensure that you are compliant with all applicable email regulations when building your list and sending emails.

Compliance with Email Regulations

There are a number of different email regulations in place around the world, but some of the most common include the CAN-SPAM Act in the United States and the General Data Protection Regulation (GDPR) in the European Union.

The CAN-SPAM Act sets out requirements for commercial email messages, including:

• Sender must identify themselves accurately in the email header.
• Subject line of the email must be accurate and not misleading.
• Email must include a valid physical mailing address for the sender.
• Email must include a clear and easy way to unsubscribe from future emails.

Under the GDPR, businesses must obtain consent from individuals before collecting their email addresses, and they must provide individuals with access to their personal data and the right to have it deleted.

• Only collect email addresses from people who have given you their consent.
• Use email addresses only for the purposes for which you collected them.
• Provide individuals with access to their personal data and the right to have it deleted.
• Implement security measures to protect email addresses from unauthorized access.
• Regularly review your email marketing practices to ensure compliance with applicable regulations.

Conclusion

Very simple rule for you — Be authentic, and genuinely don’t try to scam anybody then you don’t need to worry about the above rules and regulations as simple.

Crafting Effective Email Campaigns

4.2 Crafting Effective Email Campaigns

⦿ Email design and content

Email Design:

Tips for designing effective email campaigns:

• Use a clear and concise layout
• Your email should be easy to scan and read
• Use clear headings and subheadings, and break up your text with images and videos.
• Use a responsive design

Your email should look good on all devices, including desktop computers, laptops, tablets, and smartphones.

• Use a consistent brand identity

Your email should reflect your brand identity, including your logo, colors, and fonts.

Content

Email Content:

Write effective email content:

• Start with a strong subject line

Subject line is the first thing people see when they receive your email, so make sure it is strong and attention-grabbing.

• Personalize your emails

Use their name in the subject line and body of the email, and segment your list so that you can send targeted messages.

• Write clear and concise copy

Get to the point quickly and avoid using too much jargon or technical language.

• Use a call to action

Tell your readers what you want them to do, whether it’s visiting your website, signing up for a free trial, or making a purchase.

• Segment your list

Segmenting your list allows you to send more targeted messages to your subscribers.

• Test your emails

Before you send an email campaign, it is important to test your emails to make sure that they look good and work properly on all devices.

• Track your results

Once you’ve sent an email campaign, it is important to track the results to see what’s working and what’s not.

This will help you to improve your future campaigns.

One example for you

Note: Your starting 3–5 words of your subject line is most important compare these are deciding factors whether it is going to open or fail.

⦿ Automation and Personalization

In the above, if you read carefully then I talk about 2 software instantly.io and Mailchimp both help to automate your email marketing.

In the world of email marketing, two powerful strategies have revolutionized the way businesses engage with their audiences: automation and personalization.

Automation: Streamlining Campaign Execution

Automation involves the use of technology to streamline and automate various aspects of email marketing, from sending emails to segmenting audiences and delivering content at the right time.

Several benefits:

Timely Communication: Automation allows businesses to send emails at precisely the right moment in a recipient’s journey.

Efficiency: Automating repetitive tasks, such as sending confirmation emails or abandoned cart reminders, frees up valuable time for marketers to focus on strategy and creativity.

Segmentation: Automation tools enable the segmentation of your email list based on various criteria, such as demographics, behavior, or purchase history.

This segmentation allows for highly targeted and relevant content delivery.

Drip Campaigns: Drip email campaigns are a form of automation that delivers a series of pre-scheduled emails over time.

This approach nurtures leads and guides them through the sales funnel.

Behavioral Triggers: Automation can respond to recipient behaviors, such as clicks or website visits, by triggering follow-up emails with content that aligns with their interests or actions.

Personalization makes connection

Personalization: Tailoring Content to Individuals

Personalization takes email marketing a step further by tailoring content to the specific needs and preferences of individual recipients.

It’s not just about addressing someone by their first name; it’s about delivering content that resonates with them on a personal level:

Dynamic Content: Personalization can involve dynamically changing email content based on recipient data.

For instance, an email can display different product recommendations for different subscribers, reflecting their browsing or purchase history.

Recommendation Engines: Utilizing recommendation engines powered by machine learning, email marketers can suggest products or content that align with each recipient’s unique preferences, increasing the likelihood of engagement and conversions.

Personalized Subject Lines: Craft subject lines that cater to the recipient’s interests or past interactions, enticing them to open the email.

Mentioning recently browsed items or abandoned carts can pique curiosity.

Behavioral Personalization: Personalize emails based on recipient behavior, such as congratulating them on recent purchases or offering incentives to complete abandoned transactions.

Lifecycle Personalization: Recognize where recipients are in their customer journey and tailor content accordingly.

New subscribers may need introductory information, while loyal customers might appreciate exclusive offers.

Location-Based Personalization: Personalize emails by including location-specific information, such as local events or store locations.

Every human even you and I love personalization.

So it going to be hard but as personal as your email you will be going to achieve your goals fast.

Note: Email marketing work in bulk means by sending 1000 people only 700 will open so don’t sit if you getting fewer openings.

Email marketing works on mass but onething email marketing ROI is really great around 3600% according to Snov and Luisazhou.

Build even your email list a new way to earn money but you need to follow the 4.1 topic.

Analyzing Email Marketing Metrics

4.3 Analyzing Email Marketing Metrics

You spend your time writing the best hook and best copy and also by giving some personalization flavor plus using some automation tool you launch your email marketing campaign but how are you going to decide whether it succeeds or fails miserably

By following the given point:

⦿ Open rates, Click-through rates, and Conversion tracking

Analyzing email marketing metrics is essential to measure the effectiveness of your email campaigns and make data-driven decisions for improvement.

Here’s an explanation of three crucial email marketing metrics: open rates, click-through rates (CTR), and conversion tracking:

► Open Rates:

Definition — The open rate is the percentage of recipients who opened your email out of the total number of emails delivered.

Importance — Open rates provide insights into how engaging your subject lines and sender names are.

A high open rate indicates that your email grabbed recipients’ attention, while a low rate may suggest room for improvement.

Factors Influencing Open Rates:

Subject Line — A compelling and relevant subject line can increase open rates.

Personalization and curiosity-inducing subject lines often perform well.

Sender Name — Recipients are more likely to open emails from a recognized and trusted sender.

Ensure your sender name is clear and aligns with your brand.

Preview Text — The pre-header or preview text provides a sneak peek of your email’s content. Crafting compelling preview text can boost open rates.

Timing — The time and day you send emails can impact open rates. Testing different send times can help you determine the optimal schedule.

Segmentation — Sending targeted content to specific segments of your audience can lead to higher open rates, as the content is more relevant to recipients.

► Click-Through Rates (CTR):

Definition — CTR is the percentage of recipients who clicked on at least one link within your email, typically divided by the number of emails delivered.

Importance — CTR measures the effectiveness of your email content and call-to-action (CTA).

A high CTR indicates that recipients found your email engaging and took the desired action.

Factors Influencing CTR:

Content Relevance — Ensure that your email content aligns with recipients’ interests and needs. Relevant content is more likely to drive clicks.

Call to Action (CTA) — Make CTAs clear, actionable, and prominently displayed. Use compelling language to encourage clicks.

Design and Layout — A well-designed email with a clear visual hierarchy can direct recipients’ attention to CTAs and links.

Mobile Optimization — Ensure your emails are mobile-responsive, as many recipients access emails on mobile devices. A seamless mobile experience can lead to higher CTR.

Personalization — Personalized content and recommendations can increase CTR, as recipients are more likely to engage with content that suits their preferences.

► Conversion Tracking:

Definition — Conversion tracking involves monitoring the actions that recipients take after clicking on links in your email.

Conversions can vary based on your campaign goals, such as making a purchase, signing up for a webinar, or filling out a contact form.

Importance — Conversion tracking allows you to measure the ultimate success of your email campaign — whether recipients took the desired action.

It helps you assess the ROI of your email marketing efforts.

Factors Influencing Conversion Tracking:

Landing Page Quality — Ensure that the landing page to which the email links provides a seamless and relevant experience.

The page should align with the email’s messaging and CTA.

Conversion Path — Simplify the conversion process. Minimize the steps and information required to complete the desired action, making it easy for recipients to convert.

Follow-Up Emails — Implement follow-up email sequences to nurture leads or encourage further actions after the initial click.

A/B Testing — Continuously test different elements of your emails and landing pages to optimize the conversion rate.

Tracking and Analytics Tools — Use tracking and analytics tools to monitor user behavior on your website or landing pages after email clicks. These tools provide valuable insights into user journeys.

Goal Setting — Define clear goals for your email campaigns, whether it’s sales, lead generation, or event registrations. Having specific objectives makes it easier to track and measure success.

I know it might seem a lot of work but when you actually start working everything is linked to each other.

You actually going to enjoy the process so don’t need to worry.

Regularly monitoring these email marketing metrics and interpreting the data can guide your email marketing strategy.

It allows you to refine your content, subject lines, and CTAs for improved engagement and conversions, ultimately driving the success of your email campaigns.

Improving email campaign performance

⦿ Improving email campaign performance

For this, I am not going to enter in deep because in the process you going to find by yourself what is working and what is not but keep these 7 points to enhance your email marketing campaign performance.

1. Segment your email list — Dividing same interest people in smaller groups
2. A/B Testing(this is a game changer always do)
3. Potimize for Mobile Device(most common mistake)
4. Improve Subject Lines and Pre-Header Text — First impression
5. Clean and Maintain Your Email list — Dead body not going to open
6. Monitor Deliverability and Engagement Metrics
7. Always follow Data — Data never lies, change stuff according to data

Yes, I appreciate your hard work because you also completed chapter 4 with 3 topics and 6 sub-topics.

Congratulations you completed Chapter 4 also

Email Marketing [Completed]

Chapter 5: Advanced Strategies

Advanced digital marketing strategies are tactics that go beyond the basics of digital marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

These strategies can be more complex and time-consuming to implement, but they can also be more effective at reaching and converting target audiences.

Advanced Strategies

5.1 Marketing Automation

What do you understand by these two words?

All your marketing efforts which you doing manually now with the help of technology you going to automate so many systems in your digital marketing like email marketing, lead generation, customer relationship management, and more.

⦿ Benefit of Marketing Automation

Automation not only helps to automate your system but by doing this you will going to save a lot of time, and money, efficiency increase and deliver stuff on time.

In the above we learn about personalization, it is also possible through automation you reach people with more personalized messages without spending multiple hours.

• Improving Efficiency and time-saving
• Enhanced lead nurturing
• Personalization at scale
• Lead scoring and prioritization
• Consistency in Customer Engagement
• Better customer relationship management(CRM)
• Behavior-Based Triggers
• Advanced Analytics and Reporting
• Multichannel Marketing
• Scalability
• Cost-Effective marketing
• Increased

uffff… all these things are possible if you automate your digital marketing.

Automation tools

⦿ Implementing automation tools

These are advanced strategies in digital marketing.

So I recommend you be aware of all this advanced stuff but as a beginner, you don’t need to worry after spending 1–2 months in digital marketing field consider all these advance things but at starting just go through, know, and be aware of all the stuff nothing more than that.

► Identify Your Objectives:

Begin by defining your marketing objectives and goals.

What specific outcomes are you aiming to achieve with automation?

These objectives could include lead generation, lead nurturing, improving customer engagement, or optimizing sales processes.

Clear objectives will guide your tool selection and strategy.

► Choose the Right Automation Tools:

Select automation tools that align with your objectives and the channels you use for marketing.

Popular automation tools include:

Email Marketing Automation Platforms — For automating email campaigns and lead nurturing.

Customer Relationship Management (CRM) Systems — To manage customer data and integrate it with marketing efforts.

Social Media Management Tools — For scheduling and automating social media posts.

Marketing Automation Platforms — Comprehensive platforms that cover various marketing automation needs.

Ensure that the tools you choose offer the features and integrations necessary to achieve your goals.

► Integration with Existing Systems:

If you already have existing tools or systems in place (e.g., CRM, content management system), ensure that your new automation tools integrate seamlessly with them.

Integration enables data sharing and a unified view of customer information.

IMAGE

► Data Management:

Clean and organize your data before implementing automation.

Accurate and up-to-date data is essential for personalization and effective segmentation.

Establish data hygiene practices to maintain data quality over time.

► Define Workflows and Processes:

Map out your marketing workflows and processes.

Determine the points at which automation will be most beneficial.

For example, you can automate lead scoring, email drip campaigns, and follow-ups for abandoned carts.

Create a clear plan for each automated workflow.

► Set Up and Configuration:

Configure your automation tools according to your defined workflows and processes.

Customize settings, create email templates, set up tracking, and define rules for automation triggers.

► Content Creation:

Prepare content that will be used in your automated campaign.

This includes email copy, landing page content, and social media posts.

Ensure that the content aligns with your brand and messaging.

► Test and Quality Assurance:

Before launching automation campaigns to your entire audience, conduct thorough testing.

Check for any errors in emails, landing pages, and automation sequences.

Test different devices and email clients to ensure compatibility.

► Training and Onboarding:

Train your marketing team and relevant stakeholders on how to use the automation tools effectively.

Provide guidance on best practices and ensure that everyone understands their roles in the automated workflows.

Implementing automation tools

► Monitor and Optimize:

Once your automation campaigns are live, closely monitor their performance.

Track key metrics, such as open rates, click-through rates, conversion rates, and ROI.

Use the data to make data-driven decisions and optimize your automation strategies.

A/B testing and continuous improvement are essential.

► Compliance and Data Privacy:

Ensure that your automation practices comply with relevant data privacy regulations (e.g., GDPR, CAN-SPAM) and obtain necessary consent where applicable.

Implement processes to handle opt-outs and data requests promptly.

► Scaling and Expansion:

As your automation efforts prove successful, consider scaling and expanding your automation strategies to cover additional aspects of your marketing, sales, and customer support processes.

► Reporting and Analytics:

Leverage the reporting and analytics features of your automation tools to gain insights into campaign performance.

Use these insights to refine your strategies and make informed decisions.

► Continuous Learning:

Stay updated with the latest automation trends, features, and best practices.

Attend webinars, conferences, and training sessions to keep your team’s skills current.

► Security and Access Control:

Implement security measures and access controls to protect sensitive data and ensure that only authorized personnel have access to automation tools.

Yeah, your 5.1 is now completed and here we learn about automation, what is, why it is important, benefits how to implement it, and some beginner tips from my side.

Affiliate Marketing

5.2 Affiliate Marketing

In simple words, Affiliate Marketing means someone paying you a small commission or portion of the product/service that you selling.

⦿ Understanding Affiliate Programs

Affiliate programs are a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Affiliates are typically paid per sale, but they can also be paid per lead, click, or impression.

Affiliate marketing is a great way for businesses to reach new customers and markets, and it can also be a great way for affiliates to earn extra income.

Also, many companies run MLM schemes by changing the name of the scheme to Affiliate marketing.

To become an affiliate marketer, you typically need to sign up for an affiliate program.

Affiliate programs are offered by businesses of all sizes, and there are affiliate programs available for almost every industry.

Once you have signed up for an affiliate program, you will be given a unique affiliate link.

This link is what you will use to promote the business’s products or services.

When someone clicks on your affiliate link and makes a purchase, you will earn a commission.

How Affiliate Programs Work

► How Affiliate Programs Work:

Affiliate programs work by tracking the unique affiliate links that are assigned to each affiliate.

When a customer clicks on an affiliate link and makes a purchase, the affiliate program tracks the sale and credits the commission to the affiliate.

The amount of commission that an affiliate earns varies depending on the affiliate program and the product or service being promoted.

Some affiliate programs offer a flat commission rate, while others offer a tiered commission rate.

A tiered commission rate means that the affiliate earns a higher commission on higher-priced sales.

► Benefits of Affiliate Programs:

There are many benefits to affiliate programs for both businesses and affiliates.

For businesses, affiliate programs offer a cost-effective way to reach new customers and markets.

Businesses only pay affiliates when they generate a sale or lead, so there is no upfront cost associated with affiliate marketing.

For affiliates, affiliate programs offer a way to earn extra income by promoting products or services that they are passionate about.

Affiliates can choose to promote as many or as few affiliate products and services as they want, and they can work from anywhere in the world.

Steps to Choose an Affiliate Program:

► How to Choose an Affiliate Program:

When choosing an affiliate program to promote, it is important to consider the following factors:

The products or services being promoted — Choose products or services that you are passionate about and that you believe in.

The commission rate — Choose an affiliate program that offers a competitive commission rate.

The terms and conditions of the affiliate program — Make sure that you understand the terms and conditions of the affiliate program before you sign up.

With hard work and dedication, you can build a successful affiliate marketing business.

But I don’t recommend starting your journey through affiliate marketing always try to start with Social Media Marketing or Email marketing if you want to build a digital marketing business.

Here market demand is also high, and you also can get jobs this is in trend.

Always follow the trend earn money from trends then do whatever you like.

⦿ Partnering with Affiliates

Once you have chosen an affiliate program to promote, you need to start partnering with affiliates.

Number of ways to do this, including:

1. Reaching out to affiliates directly like Hostinger or Semrush
2. Using an Affiliate network- ClickBank or Amazon
3. Attending affiliate marketing conferences and events

List of 10 affiliates partners:

1. Ahref
2. eBay Partner Network
3. ShareASale
4. AdWork Media
5. MaxBounty
6. Avangate
7. Clickbooth
8. CJ Affiliate
9. Rakuten Marketing
10. Awin

If you see any company or brand’ website in the footer very high chance they also have an affiliate program.

Always choose to promote high-ticket size products because here you can also money on ads it is like through affiliate marketing you get a $10 commission and by spending $5 on ads you get 1 sale means a $5 profit.

Now you can automate the system or hire some people to work on this project and you can focus on building other businesses.

Analytics and Data Interpretation

5.3 Analytics and Data Interpretation

Analytics involves the collection and analysis of data to gain insights into the performance of affiliate campaigns, while data interpretation is the process of extracting meaningful conclusions from this data.

In affiliate marketing, analytics, and data interpretation serve several key purposes:

• Performance Evaluation
• Optimization
• Fraud Detection
• ROI Measurement
• Content Strategy
• Goal Alignment

In every field finance to marketing if you getting data or you can collect some data then always gather data.

Data never lie they show you the right direction and your struggle is also overcome.

⦿ Google Analytics and other tracking tools

To use Google Analytics for affiliate marketing, you will need to create a Google Analytics account and add a tracking code to your website.

Once you have added the tracking code, you will be able to track the following data:

1. Website Traffic
2. Conversion rates
3. Affiliate sales

Google Analytics is a free tool, but it can be complex to use.

There are a number of tutorials and resources available online that can help you learn how to use Google Analytics for affiliate marketing.

I recommend Umar Tazkeer’s video — Google Analytics

The alternative of Google Analytics tools:

1. ClickMagick
2. AffTrack
3. Post Affiliate Pro

But I recommend going with Google analytics because if you face in problems you get a lot of videos plus its community is also large and easily you can get work.

If you want to do affiliate marketing in the future then always focus on tracking all of your affiliate links, those links what conversion, brings, and most importantly earning if any particular link is not generating any traffic or sales you may want to remove it or replace it with a different link.

To improve your results you need to use analytics tools it is not a choice.

Making Data-Driven Decision

⦿ Making Data-Driven Decision

If you use analytics then you will get data and based on that data you will going to make important decisions for your campaign:

Process of making data-driven decisions:

1. Data Collection
2. Data Analysis
3. Set Clear Goals
4. Experiment and Test
5. Adjust and Optimize
6. Budget Allocation
7. Performance Evaluation
8. Reporting and Transparency — Sharing insight with your employee

Benefits of Marking Data-Driven Decision:

• Improved ROI
• Better Targeting
• Increased Conversion
• Cost Savings
• Adaptability

In this topic, we learn about data interpretation and analytics how to use, and benefit, and how this thing improves your digital marketing strategies.

“No great marketing decisions have ever been made on qualitative data.” — John Sculley.

Conversion Rate Optimization

5.4 Conversion Rate Optimization (CRO)

Conversion Rate Optimization in short CRO is the process of improving the percentage of visitors to your website who take a desired action, such as signing up for your email list or making a purchase.

Conversion Rate Optimization (CRO)

Different ways to improve your conversion rates:

• Testing and optimizing your website design
• Improving your website copy
• Using calls to action
• Making it easy to convert

CRO is an ongoing process you will not going to learn in one day.

Story of Amazon:

In 1997 Amazon filed a patent named 1-Click patent and because of this single change, Amazon printed dollars in billion-plus. This service Amazon and other company also use and Amazon get recurring revenue from this single patent.

⦿ Optimizing Landing Pages and User Experience

Landing pages in simple word—specific pages on your website that are designed to convert visitors into customer leads.

It is important to make sure that your UX is positive in order to maximize conversion.

Optimizing Landing Pages and User Experience

Strategy for optimizing landing pages and user experience for CRO:

1. Make sure your landing pages are relevant to your target audience
2. Use clear and concise copy
3. Use a strong call to action
4. Make it easy for visitors to convert
5. Optimize your landing pages for search engines
6. Use A/B testing to test different versions of your landing pages to see what performs best

From some personal experience:

• Make sure your website is mobile-friendly
• Your website loads quickly
• Website easy to navigate
• Use high-quality images and videos
• Fix broken links or errors

By following these tips, you can optimize your landing pages and user experience for CRO, which will help you increase your conversion rates and grow your business.

A landing page is the main gate of your business — Welcome should be nice.

A/B always do

⦿ A/B testing and CRO best practices

In 6th point, I talk about A/B testing and this is the most important test in digital marketing.

It is like 2 emails you send, the first email brings more sales and the second is less which means in A/B testing first email passes, and the second fails.

Now we have removed the second email and now we going to run A/B testing on the first email to get a better conversion with a third email.

A/B testing is a CRO technique that involves testing two or more versions of a webpage or landing page to see which one performs better.

This is done by randomly dividing visitors into two groups and showing each group a different version of the page.

The results of the test are then analyzed to see which version of the page converts more visitors.

A/B testing can be used to test a variety of different elements on a webpage, such as the headline, copy, images, call to action, and layout.

It can also be used to test different pricing strategies and marketing offers.

Best practices for A/B testing:

• Test only one element at a time
• Use a statistically significant sample size
• Run your test for a long enough period of time
• Analyze your results carefully
• Use data to drive your decisions
• Focus on the user experience
• Personalize your content
• Use social proof
• Test and optimize regularly — There is always room for improvement

Always make small changes if you don’t know what stuff will hit your user and the result would be a game changer.

“There is nothing permanent except change.” -Heraclitus

Congratulations you also completed chapter 5 and now only 2 small chapters left.

Advance Strategy [Completed]

Chapter 6: Reputation Management and Ethical Considerations

Reputation management is the process of influencing and shaping public perception of a company, brand, product, or individual.

It is important to manage your reputation because it can have a significant impact on your business.

A good reputation can lead to increased sales, customer loyalty, and positive media coverage.

A bad reputation can lead to decreased sales, customer churn, and negative media coverage.

Reputation Management and Ethical Considerations

There are a number of things you can do to manage your reputation, including:

• Monitor your online reputation — This includes tracking what people are saying about you on social media, review sites, and search engines.
• Respond to negative feedback promptly and professionally
• Promote positive feedback — Encourage your customers to leave positive reviews and testimonials

Ethical considerations in digital marketing are important because they can impact your reputation and your bottom line.

Some ethical considerations to keep in mind include:

• Privacy: You should respect the privacy of your customers and only collect and use their data in a way that is transparent and ethical.
• Honesty: You should be honest and transparent with your customers about your products or services and avoid making false or misleading claims.
• Fair competition: You should compete fairly and ethically with your competitors and not engage in unfair or deceptive practices.

Mostly when a new celebrity has a bad image in the public eye or if any brand did any wrong stuff then this thing plays a very important role as a digital marketer.

Online Reputation Management

6.1 Online Repuatation Management

As a digital marketer, you don’t know which campaign or your client falls into this problem and they need this service.

You need to be aware of it.

Myntra a shopping platform same happen with its logo and the company use these digital marketing agencies help to improve its reputation or remove negative review about its brand.

⦿ Handling Online Reviews and Feedback

Handling online reviews and feedback is an important part of reputation management.

Online reviews and feedback can have a significant impact on your business one negative review works as a breaker and Every bump of friction is smoothed away if you wisely handle online reviews and feedback.

Tips for handling online reviews and feedback:

• Monitor your online reviews and feedback
• Respond to negative feedback promptly and professionally
• Promote positive feedback.

Your biggest hater will become your advocate if you handle it positively.

Tips for responding to negative feedback:

• Acknowledge the customer’s concern
• Apologize for the customer’s experience
• Offer a solution
• Thank the customer for their feedback
• Be consistent — Your responses to be consistent with your brand values
• Be respectful — respectful of the customer(always do)
• Be patient

In the early stage when a business grows it will make mistakes.

So don’t worry starting stage you make mistakes later you improve and finally you focus on maintaining your reputation.

Crisis Management in the Digital Age

⦿ Crisis Management in the Digital Age

This is a very hard time in a digital marketer’s life.

Negative spread much faster with his 4 legs compared to positive.

When a crisis does occur, it is important to respond quickly and transparently.

Businesses should also be prepared to make changes to their operations or products in order to address the root cause of the crisis.

Crisis Management in the Digital Age:

• Monitor social media and online news sources
• Use social media to communicate with your audience
• Train your employees on crisis management
• Practice your crisis management plan — identify and address any potential gaps in your plan.
• Have a team in place to manage a crisis
• Monitor the results of your crisis management plan
• Be prepared to make changes — In some cases, it may be necessary to make changes to your operations or products in order to address the root cause of a crisis.

All the above points help you to minimize the impact of a crisis and protect your reputation in the digital age.

As a digital marketer always be ready with a plan for a crisis, because this is like a trend that comes and goes, you don’t have time to sit, create a plan, and execute — be ready for this bad stuff in advance.

Ethical Considerations

6.2 Ethical Considerations

Ethical considerations are important in all aspects of business, including digital marketing.

Digital marketing can be a powerful tool for reaching and engaging customers, but it is important to use it in an ethical manner.

• Collecting personal data from customers without their consent.
• Selling personal data to third parties without the customer’s knowledge or consent.
• Making false or misleading claims about products or services.

All these are unethical digital marketing practices.

As a digital marketer, you need to build trust, and trust leads to brand.

Brands charge high prices not because of the product but because of the trust they build over time.

Trust takes time to build but you can be honest with yourself from day one.

⦿ Privacy and Data Protection

Businesses need to collect and use customer data to effectively market their products and services, but they also need to do so in a way that respects customer privacy and complies with data protection laws.

Tips for privacy and data protection in digital marketing:

• Only collect data that is necessary for your business purposes
• Get explicit consent from customers before collecting their data
• Store customer data securely.
• Give customers control over their data
• Comply with all applicable data protection laws
• Use a data management platform (DMP)
• Use a customer relationship management (CRM) system
• Train your employees on data privacy and protection
• Audit your data privacy and protection practices regularly

By following these tips, you can protect customer privacy and data in your digital marketing campaigns.

This will help you to build trust with customers and maintain a good reputation.

Only sharing customer data with third parties that have agreed to comply with your data privacy and protection policies.

Today Apple sells phones by using privacy and security words, people don’t like Facebook because of data breaches.

Today people’s first priority is privacy and if you respect people’s privacy they will trust you and trust leads to brands and brands charging premium prices even if a product is cheap.

Always protect privacy and data like your wife.

⦿ Maintaining Ethical marketing practices

5 Tips for maintaining ethical marketing practices

1. Be honest and Transparent
2. Respect customer privacy I always say
3. Compete fairly and ethically
4. Be a responsible member of the community
5. Be responsive to customer feedback

After reading a lot of business stories what I find is in the beginning days businesses practice unethical stuff to gain market share and after making a good amount of money they start focusing more on market reputation.

The brand doesn’t practice unethical — I don’t think this saying is completely true.

Congraluation 1 last chapter left.

Reputation Management and Ethical Considerations [COMPLETED]

Chapter 7: Staying Ahead in Digital Marketing

Staying Ahead in Digital Marketing

Have you ever thought that after learning digital marketing now you earning your desired amount you living a great life that want.

Now you can buy anything that you want but in this fast-changing world of digital marketing how are you going to stay ahead of the competition?

Climbing a mountain is difficult but staying on a mountain in every weather is more difficult.

Keeping Up with Industry Trends

7.1 Keeping Up with Industry Trends

The digital marketing landscape is constantly changing, so it’s important to stay ahead of the curve by keeping up with industry trends.

Few tips:

• Read industry blogs and publications
• Attend industry events and conferences
• Follow industry experts on social media
• The rise of artificial intelligence (AI)
• The growth of social media marketing
• The importance of content marketing
• The need for mobile marketing
• Use social listening tools to identify trends and opportunities
• Don’t be afraid to experiment with new technologies and platforms
  Be open to change

By staying up-to-date on the latest digital marketing trends, you can ensure that your business is well-positioned to succeed.

The digital marketing landscape is constantly changing, so it’s important to be open to change and willing to adapt your strategies accordingly.

In this era, information is the biggest asset.

Information gives more opportunities to capture trends and succeed in life.

7.2 Continuous Learning and Skill Development

“There is no end to education. It is not that you read a book, pass an examination, and finish with education. The whole of life, from the moment you are born to the moment you die, is a process of learning.” — Jiddu Krishnamurti

Please I request never stop learning.

⦿ Courses, Certifications, and Workshops

A few names of digital marketing courses, certifications, and workshops:

Popular Courses:

1. Google Digital Marketing & E-commerce Certificate
2. HubSpot Academy Digital Marketing Certification
3. Simplilearn Digital Marketing Certification Training
4. Udemy Digital Marketing Course
5. Udacity Digital Marketing Nanodegree

Popular Certifications:

1. Google Ads Certified Professional
2. HubSpot Academy Inbound Marketing Certification
3. Facebook Blueprint Certification
4. LinkedIn Marketing Solutions Certification

Popular Workshops:

1. Social Media Marketing Workshop
2. Content Marketing Workshop
3. Email Marketing Workshop
4. Search Engine Optimization (SEO) Workshop
5. Pay-Per-Click (PPC) Advertising Workshop

Note: If you read the complete article then you don’t need to do any course. Just start doing stuff practically.

Practical, problems teach you more.

If you think that first I complete this course then I start practical learning believe me you just wasting your time and delaying your success.

Choose one topic like Google ADS or Content marketing anything and start doing it practically.

See videos, and read articles but don’t binge-watch, don’t please your mind.

Building a Career in Digital Marketing

⦿ Building a Career in Digital Marketing

If you want to build a career in digital marketing then green flag from my side.

I like it because every day you going to do something new, facing new problems and this makes this field more fascinating and adventurous.

• U.S. digital advertising and marketing market is currently estimated at $460 billion
• 50% of advertising was online in 2020 — offline advertising spending totaled $196 billion while digital advertising reached $378 billion.
• Annual advertising spend on social media is at $134 billion in 2022, a 17% YoY increase.

All these data say one thing digital market field is vast and there is an opportunity for everyone.

Conclusion

Summarizing the Journey from Beginner to Advanced

Digital Marketing is a growing field, especially in India where half of the population is not using social media.

But as a beginner or intermediate digital marketer always focus more on practical learning keeping a small portion of theories.

Digital marketing you will use for yourself or other clients to make money so always think of a win-win situation for both of you.

Around 2 weeks and 1 day takes approx 100 hours to write, edit, and 50+ create images, 15,000 words and 4 times proofread so your 1 clap will be enough to appreciate this hard work.

Clap!

Something I want to share with you from my heart.

• Please without setting a goal don’t start.
• Find a mentor or community — If physical personality not possible then any online creator is also can be your mentor
• Experiment and try new things — Experiments always help you to keep one step ahead.
• Industry events and conferences are always attainable because you don’t know where an opportunity falls on you.
• Always learn in Public make a LinkedIn or any social media account and document your journey every day, even if you do a small work.
• Don’t give up — Sometimes you get bored, things will not be understood and will seem difficult, take a long break but don’t quit.

Thank you from my deep heart for your precious time.

You completed a detailed article on Digital marketing from Basic to Advanced.

Sorry, I don’t have any certificate to give you but as an individual, I bring, the best and latest knowledge by adding stories and examples to this article.

This is the best article that I have written so far THANKS for making my 100+ hours worth it.

Thanks for your support!

Don’t forget to FOLLOW ❤️- get your daily PREMIUM article on your feed

Thank you! — Ranjan